Band Blogging: Emailing readers & commenters
Here’s a tip for you: with band blogging, more than many other forms of blogging, it’s important to build a sense of loyalty and relationship with your readers. In the early days, you’ll want to email new commenters and maybe have a round of friendly email conversation. Developing this personal relationship means you retain their friendship for the long term, translating into ‘band brand loyalty’.
Music, like all art, is a form of communication, and thus, especially in the early phases of the blog, it is important to reinforce the fact you have important things to communicate paramusically, through communication with commenters and readers, and through writing about those opinions on the blog.
Even once you’re pretty well established, make sure you send out an email once in a while. It helps!
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