Band Blogging: Make Subcriptions Prominent
Your ability to contact your audience is paramount to your success.
Mailing lists, for instance, have been the crux of many band’s campaigns from garage band to hit-maker in the past.
When it comes to your blog, the best thing you can do is have readers subscribe to your blog’s RSS feed, either in a reader or by email.
The first step, of course, is to make subscription a prominent choice. Keep an RSS button in the header. Or put a FeedBurner email subscription form in the sidebar. When you put that form in your sidebar make sure it will appear above the fold (the top part of a website that can be seen without scrolling down - anything that you can see only after scrolling is below the fold).
Getting those email addresses is simply too important to your success.
You should also refer to the ability to subscribe in your posts. Some blogs use tag lines at the end of each blog post that say “Enjoy this post? Subscribe today” or something similar - the bottom of this post even has one.
Make it prominent, make it clear and make it easy.
If you have a 5-step process before your reader can subscribe, you’ll probably lose them after the second step. Make it as simple as putting an email address into a form and confirming from the email account, or just clicking an RSS button that instantly opens your feed.
Making it easy to subscribe is perhaps the easiest yet most effective thing you can do for your blog.
Get your fans coming back for more and make subscriptions prominent.
Last time on Band Blogging: Podcast Your Tunes.
November 28th, 2007 at 6:03 pm
Always informative, though this only helps if you have enough traffic going to your blog.
November 30th, 2007 at 7:29 am
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