Band Blogging: Podcast Your Tunes
Last time on Band Blogging we spoke about keeping the conversation going on your blog; this time we’ll talk about using podcasts to promote your music.
I came up with the tuneback concept for my own band which has worked exceptionally well. The premise is that each week, we spend an hour, and an hour only, writing, recording and publishing a new song.
This has gained us many friends and listeners online, as well as secured us coverage in respectable and popular media outlets such as the Sydney Morning Herald.
Technically, this is just like a podcast. You can take the concept further and make a show of it, discussing the development process of the song and its roots in inspiration, before or after playing the song itself.
Podcast Directories
The next step, after you’ve got your regular song (or show) together is to submit it to various podcast directories for exposure, such as the iTunes podcast directory (here’s how) or PodcastAlley.
Isolating yourself from the rest of the web community is a bad idea when it comes to blogging and podcasting, so get the show in as many different directories as possible.
On that note…
Don’t Be Afraid To Network
You can find other blogging musicians whose work you enjoy and do shows together, or even start a podcast network and support and promote each other’s podcasts.
Blogging is one arena where you should adopt the viewpoint: collaboration, not competition. Blogging is truly about relationships and connections, and embracing this can only benefit everything you do online.
Simply Another Medium
There are so many ways a musician can draw attention to their music; band art, blog posts, street teams and the like are all mediums to direct someone’s attention and put it on the music itself. Podcasting is just another way of doing this - of course, like radio, the medium is more suited to the purpose simply because it’s an audio medium.
Let me know if your blogging band has started up a podcast of their own!
November 27th, 2007 at 12:51 am
Hey Joel,
Very interesting and informative article. Very glad i read it :)
I’m currently producing an album for Laura Soding, and we decided to make a podcast out of the entire process. I would love to hear you thoughts on how i can improve it and promote it better, as you seem to know your stuff.
its at http://www.ojk007.com/laurasoding
thanks
oj
November 27th, 2007 at 11:19 am
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December 15th, 2007 at 2:45 pm
Hey that is an excellent article. I’m not a big podcaster yet, but I am moving that way. I added my podcast to podcast directory podseek.net. It covers a lot of categories. check them out. I don’t get a lot, but I do get some traffic from them.