Band Blogging: Releasing music through your blog
Over the next few posts we’ll discuss how to release music via your blog, but the first step is to put in place an infrastructure that allows you to do so easily and effectively.
Throughout this series, we’ll assume you’re using WordPress, simply because nothing beats it for a good blog!
MightySeek’s PodPress is a good plugin for WordPress that will allow you to set your music releases up as podcasts in your posts. The advantages of this are:
- Easily track the number of song downloads
- Allow users to play the song from the post page
- Give the user the option to then download the song, if they like it enough
There are some who believe that giving users the option to listen from within the browser is a bad idea - it’s best to get a copy on the hard drive. But if they don’t like it, it’s going to be deleted or left around. People don’t listen to music just because they have a copy of it! So, this is faulty logic and you’re more likely to score a loyal fan if you can make the experience of listening seamless and enjoyable.
Installation is simple: upload PodPress to the WordPress plugins directory, then sign in to the administration interface of your blog and activate the plugin.
Next time, we’ll discuss some strategies for releasing music, and we’ll do it using the PodPress plugin.

August 2nd, 2007 at 9:18 pm
[…] Blogging: How to release music online August 2nd, 2007 by Joel Falconer In the last post on Band Blogging on the PodPress plugin, we were setting up an infrastructure so we could go on to discussing […]