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Relationships with Independent Record Stores

by Joel Falconer

Unlike the mobsters in my previous post, independent record stores provide a great outlet for promoting and selling your music to a larger crowd. Better still, the small independents won’t try pressure tactics on you in an attempt to nullify your copyrights and monopolize your sales.

1. Selling your records

Most independent record stores are more than willing to take a few of your CDs of your hands and pay you a percentage of the sales they make. This is the easiest way to get hard copies of your tracks sold outside of your own gigs–getting your albums into record chains is another story, and nearly impossible for local bands.

2. Cross-promotions

Many independent record stores are as hungry for promotion as your band is, so you might be able to strike up a deal with the owner by asking for a few gift vouchers in exchange for free promotion at gigs. If you followed the first step, you’ve got your albums in the place and can offer a few dollars off the CD’s sale (that comes out of your cut, of course) with each gift voucher. You get a few more fans (the guys at the store) and they get a few more customers.


Posted in Musician's Marketing on July 2nd, 2007

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