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The music industry - its own worst enemy

by Joel Falconer

There’s a great article by Tim Manners of Fast Company on piracy and music marketing:

http://www.fastcompany.com/resources/marketing/manners/112904.html

My only gripe is that this article suggests you can’t get CD-quality or higher from the internet; that’s a load of pure bogus.

The music industry is its own worst enemy. Every time a tactic works to get more music into more hands, they kill it off. Fewer sales for them, fewer music out there, and fewer happy (paying) listeners.


Posted in Artists & Society, Musician's Marketing on July 20th, 2007

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Do you know which essential questions to ask yourself when starting a band? What is your strategy for reaching an audience? Which tactics are you using to promote? Can you answer in 4 seconds or less what the strongest theme of your music is? Most musicians answer these questions with a shrug and glazed-over eyes, but they're just a few of the things a musician must know to create exposure and audience. Read Musician's Notebook with Joel Falconer and discover how to make your music sharp, focused and successful.

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