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Universal may cause iTunes Store collapse

by Joel Falconer

The world’s biggest record label, Universal Music Group, has officially stated that it has no intentions of renewing its deal with Apple to sell songs through iTunes. This could be a pressure tactic, perhaps trying to get Steve Jobs to give in to one of their numerous demands, but Apple has rarely given in to such things in the past.

On the other hand, if Apple doesn’t make some sort of deal to keep them on board, this could be the end of the iTunes Store. After all, it is the largest record label and despite the fact that their artists usually suck (think such talents as Eminem and 50 Cent), this will practically empty the iTunes Store.

The implication for independent bands? iTunes is a great way to sell your music without giving away rights to a publisher - but if nobody’s going to iTunes, nobody’s buying music there either. Granted, there are alternatives, but nothing that has the reach, influence and public trust that iTunes does.


Posted in News on July 2nd, 2007

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Do you know which essential questions to ask yourself when starting a band? What is your strategy for reaching an audience? Which tactics are you using to promote? Can you answer in 4 seconds or less what the strongest theme of your music is? Most musicians answer these questions with a shrug and glazed-over eyes, but they're just a few of the things a musician must know to create exposure and audience. Read Musician's Notebook with Joel Falconer and discover how to make your music sharp, focused and successful.

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